【首席布爾喬亞專欄】動盪新秩序，溝通新戰略（New Order, New Communication Strategies）

親愛的企業夥伴、媒體朋友、布爾喬亞團隊的戰友們：

面對這一次美國最新貿易關稅與談判的啟動，世界局勢再度陷入高度不確定性。然而，世界每一次的重整，皆是布局未來的重要契機；市場格局的轉變，更意味著企業不能只停留在當下，而必須以更遠大的視野、更精準的策略來因應挑戰。此時此刻，布爾喬亞已率先提出具體的解法與行動方案，協助企業有效面對挑戰、抓住機遇。

我們清楚知道，從歷史和數據來看，亞太地區是最大的市場、也是最大的生產地，幾十年來一直扮演著世界經濟成長的引擎角色：

• 全球經濟成長的60%來自亞太地區（世界銀行2024報告）。
• 亞太市場涵蓋全球最大的消費人口和最完整的供應鏈生態，成為全球最重要的經濟樞紐（UNCTAD 2024研究）。

因此，在全球秩序重新洗牌的此刻，亞太區企業尤其是台灣企業，反而具備難以取代的絕對優勢。

以我之前提出的「國際化戰略四象限理論」而言，現今企業發展國際市場的路徑只有以下四種可能：

1. 全球一體化 (Global Integration)
2. 區域聚焦 (Regional Focus)
3. 在地深耕 (Local Depth)
4. 靈活應變 (Agile Flexibility)

在動盪的今日，亞太企業的最佳國際化路徑，即在於「區域聚焦＋在地深耕＋靈活應變」的三重策略整合，這也是布爾喬亞近十年來的核心方法論與服務宗旨。

布爾喬亞的獨特價值與能力體現在：
一、策略整合：從資料科學、顧問思維雙引擎驅動，確保每一次決策都是理性、務實且精準。

二、快速行動：透過標準化、客製化雙軌服務模式，包括【策略形象報告】、【顧問諮詢】、【AI產品線】、【數位行銷解決方案】等，迅速協助企業因應環境變遷。

三、彈性輕盈：結合跨界資源、跨產業服務，並透過精確的顧問服務，確保企業在全球市場快速反應與調整。

四、全景溝通：布爾喬亞堅信「公關存在的價值，是為了讓溝通更有影響力」，建立跨國、跨產業的強大溝通平台，協助企業精準傳遞品牌價值，打造深厚的品牌資產與市場影響力。

面對這次國際挑戰，我們的使命從未如此明確：

『企業夥伴們，唯有藉由清晰的國際化策略、敏捷的在地化執行，才足以應對全球不確定性。布爾喬亞已準備就緒，作為您企業策略的延伸，透過我們深耕亞太十餘載的洞察、豐富的跨界資源與方法論，協助您精確把握時機，進而穩健擴張。』

同時，我們也積極邀請【媒體＋數位行銷】、【AI＋行銷】、【商管顧問＋傳播專家】的頂尖人才加入我們的行列，一起面對挑戰，共創未來。

最後，無論企業規模大小，當您想要跨國布局、累積市場信任、掌握議題主導權，布爾喬亞就是您唯一的、最佳的策略夥伴。

讓我們攜手，共同迎接這個動盪但充滿機遇的新世界！

 

鄧耀中 Joseph TANG
首席布爾喬亞
布爾喬亞公關顧問
2025年4月5日

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Facing the recent announcement of new U.S. trade tariffs and trade negotiations, global conditions are once again plunged into significant uncertainty. Yet every restructuring of global order presents a strategic opportunity to plan for the future. Changes in market dynamics require businesses not merely to react to the present but to proactively adopt broader visions and precise strategies to overcome challenges. At this critical juncture, VOCAL MIDDLE has proactively proposed actionable solutions and strategies to help businesses effectively address challenges and seize opportunities.

Historical data clearly demonstrate that the Asia-Pacific region has long served as a powerful engine for global economic growth:

• 60% of global economic growth originates from the Asia-Pacific region (World Bank Report, 2024).
• The Asia-Pacific market, encompassing the world's largest consumer population and most integrated supply chains, serves as the primary hub of global economic activity (UNCTAD Study, 2024).

Thus, amid the current reshuffling of the global order, enterprises in the Asia-Pacific region, particularly Taiwanese enterprises, hold unique and irreplaceable advantages.

Based on the previously proposed "Four Quadrant Theory of Internationalization Strategy," enterprises aiming for international market development currently have four strategic options:

1. Global Integration
2. Regional Focus
3. Local Depth
4. Agile Flexibility

In today's volatile context, the optimal internationalization strategy for Asia-Pacific enterprises involves integrating "Regional Focus," "Local Depth," and "Agile Flexibility," which has also been at the core of VOCAL MIDDLE’s methodology and service philosophy for the past decade.

The unique strengths and capabilities of VOCAL MIDDLE are:

1. Strategic Integration: Driven by dual engines of data science and consultancy thinking, ensuring each decision is rational, pragmatic, and precise.
2. Rapid Execution: Utilizing standardized and customized dual-track service models, including the 【Strategic Image Report, aka Image Quality (I.Q)】, 【PR Consultancy Services】, 【Standardized Services】, 【AIGC Product】, and 【Digital Marketing Solutions】 to swiftly help enterprises adapt to changing environments.
3. Agile Flexibility: Integrating cross-sector resources and cross-industry services, combined with accurate consultancy services, ensuring enterprises can quickly react and adapt in global markets.
4. Comprehensive Communication: VOCAL MIDDLE firmly believes that "the value of PR is built for making impact," building robust cross-national, cross-sector communication platforms, assisting enterprises in accurately conveying brand values, and establishing substantial brand equity and market influence.

Facing these global challenges, our mission has never been clearer:

“Enterprises, only by implementing clear internationalization strategies and agile local execution can you effectively navigate global uncertainty. VOCAL MIDDLE is ready, acting as an extension of your business strategies. Leveraging our over a decade of deep insight in the Asia-Pacific region, extensive cross-sector resources, and proven methodologies, we assist you in precisely capturing opportunities and achieving stable expansion.”

At the same time, we actively invite top-tier talents in "Media + Digital Marketing," "AI + Marketing," and "Business Management Consulting + Communication Experts" to join our ranks, jointly facing challenges and creating the future.

Ultimately, regardless of your business size, when you aim to expand internationally, build market trust, and dominate critical narratives, VOCAL MIDDLE is your singular and optimal strategic partner.

Let's join hands to embrace this new world, filled with challenges yet abundant in opportunities!

 

Joseph TANG
Founder & CEO
VOCAL MIDDLE Communications Consultants Inc.
5^th April 2025